Pricing is a vital part of a business’s strategy. Traditionally, businesses in competitive markets have relied on it to defend and grow their market share. Successful businesses inevitably get pricing “right” — that is, they achieve a mix of delivering value to their customers while simultaneously being profitable themselves. In ecommerce, businesses depend on technology to maintain the differentiated pricing they usually deliver in offline operations. This calls for the platform to have dynamic control on the value of goods bought and the size of an order to manage the allocation of differential prices. For instance, manufacturers normally supply goods at different prices when selling to wholesalers, retailers, and directly to consumers (D2C).
